AI Guidelines
Weber State discourages the use of (artificial intelligence) AI-generated content in marketing, writing, and communicating about the university to internal and external audiences. Using AI-generated imagery, text, etc., without attribution or editing undermines the integrity and values of Weber State and our reputation as an institution of higher education. In an effort to be transparent, users should prominently note when AI was significantly used in creating materials or depictions of Weber State.
To attract and retain students, we need to clearly show what makes Weber State special in an authentic way. People decide where to attend college based on what sets it apart, so it's really important that our messages are honest and unique.
Regarding Photos/Images
All photos should aim to show an authentic image of Weber State University. We discourage using stock photos whenever possible. AI-generated images should never be used unless they are in a context that is specifically referencing artificial intelligence.
Regarding Writing
We strongly discourage employees from using unedited and unaltered AI-generated text in anything representing Weber State University, including but not limited to marketing materials, newsletters, website verbiage and both internal and external messaging, regardless of audience. While AI text generators can be a great source of assistance, any generated text should always be reviewed critically and used as inspiration rather than verbatim. This is especially true for longer pieces of writing.
Regarding Website Content
We strongly discourage using AI-generated text or images on any web pages representing Weber State University, unless it is specifically referencing artificial intelligence and an example of such is warranted.